Friday, 25 September 2020 – Travala.com kicks off their first partnership in esports with our sponsorship of the Ready Raider, World of Warcraft tournament. The business is excited to get involved with a growing entertainment area, gaming and see this partnership as a strategic way to build their userbase from a previously untapped market (gamers) by the broader travel industry.
Travel and gaming share a lot of similarities, most notably to the decisions by Travala.com to head in these directions are they both bring people together around the world, generally are considered leisure activities and expose their customers to new places. The added advantage for travala.com being a tech company is gamers are tech-savvy and open-minded to new technologies like cryptocurrencies, making our AVA Smart Program very attractive.
The partnership with Ready Raider is just the beginning and Travala.com if it sees the expected value plans to be involved in the future tournaments on their roster. Kicking things off Travala.com has committed several pools of travel credits and prizes for fans.
US$2,000 in travel credits are in the area for players to earn for competing achievements in tournaments. Another, US$2,000 of travel credits will be used to incentive affiliates and tournament streams to talk up the travel site. Plus an ongoing promotion for fans of the tournament to be announced over the coming weeks.
Juan Otero, Travala.com CEO “This is a great opportunity for us to reach a new audience who might not have heard about Travala.com yet. My CMO has been a big advocate of getting us in front of a bigger audience, and I hope we can see more announcements like this shortly. I hope the players enjoy the tournament and we look forward to helping everyone who wins some travel credits to book their next vacation”.
Founded in 2017, Travala.com is the leading cryptocurrency-friendly travel booking service with 2,200,000+ hotels and homes in 230 countries and 600 airlines globally. Backed by industry-giant Binance, Travala.com is a champion of cryptocurrency adoption, accepting over 30 leading cryptocurrencies in addition to traditional payment methods. The Travala.com value proposition is bolstered by AVA. As the native cryptocurrency of the platform, AVA can be used for payments, receiving loyalty rewards, discounts and bonuses, among several other use cases. For more information, visit www.travala.com.