After nearly two years with the company, our Chief Marketing Officer (CMO), Ben Rogers, departed from Travala.com on Friday. Despite his departure from daily involvement, we’re pleased to share that Ben will remain on as an advisor.
Ben took on the role at the very beginning of the Covid-19 pandemic, at the height of the travel industry’s uncertainty. Instead of seeing the picture bleakly, he saw this period as an opportunity to set our marketing strategies up for success, allowing Travala.com to be in a position to capitalise on the travel rebound.
As travel restrictions eased, the marketing tactics implemented started to come to fruition with new booking records set month after month.
In particular, Ben played a crucial role in bringing our luxury travel service, Concierge.io, to life. Having been a strong proponent of a dedicated brand that separated our luxury offering from our main travel booking platform.
As we turn our attention to the next phase of Travala.com’s growth, our priority is to ensure we continue reaching new and existing travellers alike while continuing to bridge the gap between travel and blockchain.
Marketing is a vital part of our strategy, and bringing on the right people has never been more important than at this stage of our company journey. In that respect, we’ll be revealing more details about our new CMO soon, so stay tuned for the announcement across our social channels below.
Founded in 2017, Travala.com is the leading cryptocurrency-friendly travel booking service with 2,200,000+ properties, 400,000+ activities in 230 countries and 600 airlines globally. Backed by industry-giant Binance, Travala.com is a champion of cryptocurrency adoption, accepting over 60 leading cryptocurrencies in addition to traditional payment methods.
For more information about Travala.com, visit: www.travala.com.