Takes Flight into the East with China Localisation

1 min read bets big on the Chinese travel market to continue its goal of reaching major OTA status



Friday, 18 September 2020 –– Today, the world’s leading cryptocurrency-friendly hotel booking platform has added Mandarin Chinese to their entire site making it easier to access the growing Chinese travel market. From today the platform will also be accepting CNY as payment for accommodation bookings and plans to add WeChat Pay in the coming weeks. WeChat users will be able to login/signup with their WeChat account as they can already do with Facebook, Google and Binance and Wechat connect will follow soon.


Gaining traction in China has been a long time goal for the business which is hungry to see their impressive booking growth continue despite the impact of the COVID pandemic. While much of the western world is learning how to live with travel in the time of the coronavirus, China appears to be back to business, especially in regards to domestic trips. 


Domestic travel in China has been booming and grown more than 50% in the last ten years, reaching 2.38 Billion trips per year. This is on top of the growing number of international trips being taken by Chinese travellers generally to Japan, Thailand, and South Korea. According to the Chinese travel agency outbound trips have been growing at a rate of 14% year on year and in 2019 reached 168 million trips.


Every travel company in the world wants their piece of this market. Though few are as well-positioned as to make a significant impact.’s success in western markets is owed to three things Chinese value-driven travellers will love. 


  1. Multiple payment methods. Including leading cryptocurrencies, credit cards and a variety of payment gateways.
  2. Competitive pricing (up to 40% less than major competitors), a powerful incentive to try a new platform.
  3. and, a travel rewards program powered by crypto ensuring value no matter the state of the travel market


As close watchers of will know, the writing has been on the wall for a long time that something big was coming to China. This year the company has been making several strategic partnerships that have included China-based crypto companies and new travel suppliers on top of alliances inherited with the merger of Travelbybit in March. added their AVA token and became the travel partner of upcoming Chinese wallet, Meet.ONE and listed on the Chinese exchange, This is in addition to three existing Chinese exchanges where AVA have been available for some time; Kucoin, MXC and HOO. Travelbybit for some time has been organising business and leisure travel for the Chinese Binance team and through this experience have learnt what is needed to be a successful supplier to the region. 



Founded in 2017, is the leading cryptocurrency-friendly travel booking service with 2,200,000+ hotels and homes in 230 countries and 600 airlines globally. Backed by industry-giant Binance, is a champion of cryptocurrency adoption, accepting over 30 leading cryptocurrencies in addition to traditional payment methods. The value proposition is bolstered by AVA. As the native cryptocurrency of the platform, AVA can be used for payments, receiving loyalty rewards, discounts and bonuses, among several other use cases. For more information, visit: