Roadmap for Q3 2020

2 min read

The focus is on growth to increase users, increase bookings and organic demand for the AVA token. Optimising and improving our existing products and prioritising new features that add real value to and AVA ecosystems!



Discount Vouchers

  • Discount vouchers with cash amounts
  • Discount vouchers with percentage amounts 


Affiliate Program

  • Launch affiliate program
  • Create all marketing assets available to affiliates


Product Performance / UI / UX

  • Optimise performance across all products.
  • ✅ Implement new search algo for countries and islands
  • Improve user experience (UX) across all products
  • Improve user interface (UI) across all products


Business Accounts

  • Business / Corporate Dashboard
  • Store multiple user details for ease of booking
  • Reporting tool and downloadable vouchers
  • Booking calendar & Filters


Community Coin Listing Vote

  • Voting mechanism with AVA for adding new coins


Binance Integrations

  • Create Binance landing page for cross marketing
  • Login / Register on with Binance


My Travel Credits 

  • Purchase travel credits
  • Coupon code for digital gifts cards
  • Booking with travel credit
  • Partial booking with travel credit


Salesforce Integration 

  • Live Chat 
  • Email Automation
  • CRM integration


Desktop Website

  • ✅ BNB & BUSD Travala wallet
  • Vacation rental / homes on Homepage
  • My bookings and dashboard update
  • Login and create account page / popup update


Mobile App

  • Bring app features up to desktop level
  • Real time notification: booking, withdraw / deposit
  • Partial AVA payments
  • BNB & BUSD Travala wallet
  • Pass-code on the app additional security layer
  • Push notifications for marketing
  • Vietnamese language
  • Chinese Language
  • Invite program


Mobile Website 

  • Complete all pages to mirror desktop
  • ✅ BNB & BUSD Travala wallet
  • ✅ Homepage country page links


Marketing and Branding

  • Global Advertising campaign on Brave
  • Cross marketing with Binance
  • Youtube marketing campaigns 
  • AMA’s with partners to increase awareness
  • Social campaigns to increase followers
  • Google Retargeting Advertising
  • Influencer marketing campaigns
  • Email marketing campaigns
  • Crypto partnerships to leverage communities
  • Wikipedia page for


AVA Use-Cases 

  • AVA Discount for payments
  • Buy AVA with credit card
  • Buy Smart with credit card 
  • Buy AVA with cryptocurrency
  • Buy Smart with cryptocurrency
  • Changelly crypto swap integration
  • Moonpay fiat gateway integration
  • Simplex fiat gateway integration
  • AVA voting for adding new coins


Invite Program

  • “Send to all” emails to the mailbox. Gmail, Hotmail, Yahoo
  • Invite program competition / promotions


Payment Methods

  • Additional cryptocurrencies
  • Wechat pay via Stripe
  • Alipay via Stripe
  • Apple Pay on the App


SEO Optimisation

  • Optimize to make it easy to crawl the website for search engines
  • Optimize hotel landing pages visibility
  • On-page SEO optimization for our multilingual website
  • Extend travel guide posts for top countries based on search volume
  • Travel blog and influencers to push website authority and brand  


New Language development

  • Chinese
  • German
  • Spanish
  • French 
  • Italian
  • Russian


New Currencies

Currency name Currency Abbreviation Currency Symbol
Chinese Yuan CNY ¥
Hong Kong Dollar HKD HK$
Russian Ruble RUB


Tours vertical 

Continued R&D on the integration of the next vertical on which will be Tours, Activities, and Things to do.


Decentralised Reviews

Continued R&D on decentralised reviews to incentivise users to write thoughtful reviews by allowing them to generate earnings from the reviews.


Decentralised Salesforce

Continued R&D on the creation of a globally distributed salesforce incentivised by tokenized rewards to help achieve the global scalability needed.


Direct Contracting

Continued R&D on Direct Contracting Program (DCP) to allow properties to list on directly and through channel managers.



Founded in 2017, is the leading cryptocurrency-friendly travel booking service with 2,000,000+ properties in 230 countries and 600 airlines globally. Backed by industry-giant Binance, is a champion of cryptocurrency adoption, accepting over 28 leading cryptocurrencies in addition to traditional payment methods. The value proposition is bolstered by AVA. As the native cryptocurrency of the platform, AVA can be used for payments, receiving loyalty rewards, discounts and bonuses, among several other use cases. For more information, visit



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