Travala.com Partners with Terra to Integrate UST

2 min read

UST token holders will soon be able to book over 3,000,000 travel products in 230+ countries, boosting UST adoption

Vancouver, August 10th –– Travala.com, the world’s leading cryptocurrency-friendly online travel agency, and Terra, the high-performance and high-security blockchain platform, today announced a strategic partnership to integrate Terra’s UST stablecoins on the travel website’s platform. 

The integration will enable UST stablecoin users to book over 2.2 million hotels and homes, 600+ airlines, and 40,000+ activities in more than 230 countries. This utility propels UST’s mission forward, expanding the stablecoin’s use cases, diversifying its sources of demand, and capturing further value through new applications enveloping the stablecoins adoption. 

Through the partnership, holders of UST will be able to participate in a cheaper, fairer, and more inclusive travel economy alongside leading cryptocurrency assets like Bitcoin (BTC), Ethereum (ETH), and Travala.com’s native AVA token. Additionally, TFL will be using Travala.com’s corporate account services for the company’s internal travel requirements. 

With savings of up to 40% available on Travala.com (when compared with other online travel agencies), a total of over 3,000,000 travel products will soon be at the fingertips of UST stablecoin holders worldwide, increasing the exposure of Terra’s ecosystem to an ever-expanding user base. 

Do Kwon, Co-Founder and CEO of Terraform Labs, said: “Travala’s proven track-record of successfully integrating cryptocurrencies for the massive travel market has strong congruences with Terra’s vision of using stablecoins as a vehicle for onboarding the masses to crypto. With UST now available on Travala’s website platform, UST’s use case extends into another mainstream market, helping to diversify its sources of demand beyond DeFi-native applications and offer a fast and cheap means of paying for a variety of travel plans for Travala’s users.

Commenting on the partnership, Juan Otero, Travala.com CEO, saidIn continuing our commitment towards mass cryptocurrency adoption, we’re very excited to partner with Terra  to champion the growth of the crypto community and to bring a new use case to UST. The team impressed me with their vision for their business, and I have no doubt that we will see them making waves in the crypto community.”

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About Travala.com

Founded in 2017 and now backed by industry-giant Binance, Travala.com is the leading cryptocurrency-friendly travel booking service with 2,200,000+ properties, 400,000+ activities in 230 countries and 600 airlines globally. Travala.com is a champion of cryptocurrency adoption, accepting over 50 leading cryptocurrencies along with traditional payment methods.  AVA, the native cryptocurrency of the platform, bolsters Travala.com’s value proposition. The AVA token can be used for payments, receiving loyalty rewards, and obtaining discounts and bonuses, among several other use cases. In addition to unbeatable prices via its Best Price Guarantee, Smart users on Travala.com can also enjoy additional discounts and loyalty rewards for eligible bookings made on the platform.

For more information about Travala.com, visit: www.travala.com.

For more information about AVA, visit: www.travala.com/ava 

About Terra 

Terra is an application-specific blockchain built on the Cosmos SDK and Tendermint consensus.  The Terra protocol deploys a suite of algorithmic, fiat-pegged stablecoins underpinning a thriving DeFi ecosystem like Anchor, CHAI, and Mirror Protocol. LUNA, the native staking and governance asset of Terra, absorbs the short-term volatility of Terra’s stablecoins, with Terra’s stablecoin (e.g., UST) demand a function of demand for Terra’s DeFi ecosystem — accruing value to LUNA via seigniorage. 

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