London, August 20, 2020 — Travala.com, the leading cryptocurrency-friendly travel booking platform, today announced its collaboration with Binance Chain, a community-driven blockchain software system developed by Binance and its global community, to develop the next iteration of the online travel agency (OTA).
Changpeng Zhao, CEO of Binance, said: “Binance is committed to supporting partners in building innovative decentralised applications that will help grow the industry. Our Binance Chain and Binance Smart Chain systems will empower the Travala.com team to develop the next-generation of blockchain-based travel solutions.”
With a roadmap that includes features like decentralised reviews, decentralised accommodation bookings, a decentralised referral system, and a decentralised salesforce by integrating tokenized rewards as incentives, Travala.com is set to emerge as the world’s next web 3.0 OTA.
The agreement will see Travala.com working closely with the Binance development team behind Binance Chain and Binance Smart Chain to phase-in more advanced decentralised functionality, further strengthening Travala.com’s ability to offer unique blockchain-based solutions to travellers and travel suppliers and to compete in the fast-growing travel booking market against status quo platforms.
Juan Otero, CEO of Travala.com, said: “Since setting out to build Travala.com, we have always had the intention to decentralise aspects of the platform in order to both leverage the advantages of disintermediation and give our users and travel suppliers more ownership over the travel booking experience. This partnership with Binance Chain represents another important step for Travala.com and its native token AVA towards aligning travel bookings with the ethos of decentralised technology.”
Founded in 2017, Travala.com is the leading cryptocurrency-friendly travel booking service with 2,200,000+ hotels and homes in 230 countries and 600 airlines globally. Backed by industry-giant Binance, Travala.com is a champion of cryptocurrency adoption, accepting over 30 leading cryptocurrencies in addition to traditional payment methods. The Travala.com value proposition is bolstered by AVA. As the native cryptocurrency of the platform, AVA can be used for payments, receiving loyalty rewards, discounts and bonuses, among several other use cases. For more information, visit: www.travala.com
About Binance Chain
Binance Chain is a community-driven blockchain software system developed by Binance and its global community. Binance DEX is a decentralized exchange developed on top of Binance Chain, leveraging innovative features from the Binance platform to set a new benchmark for fast and secure peer-to-peer trading. For more information, visit: www.binance.org
About Binance Smart Chain
Binance Smart Chain is a sovereign smart contract blockchain delivering Ethereum Virtual Machine (EVM) compatible programmability. Designed to run in parallel with Binance Chain, Binance Smart Chain retains the former’s fast execution times and low transaction fees while adding Smart Contracts functionality to support compatible dApps. For more information on Binance Smart Chain, visit www.binance.org/#smartChain